Tuesday, June 28, 2011

Leaping Bunny for a directory of cruelty-free cosmetics and products.

Take the Leap to Cruelty-Free Products

How the Leaping Bunny Program Began

By 1996, ‘cruelty-free’ shopping had become popular,
but it was also confusing, sometimes misleading, and
ultimately frustrating. Companies had begun designing
their own bunny logos, abiding by their own definition of
‘cruelty-free’ or ‘animal friendly’ without the participation
 of animal protection groups.

In response, eight national animal protection groups banded
together to form the Coalition for Consumer Information on
Cosmetics (CCIC). The CCIC promotes a single comprehensive
standard and an internationally recognized Leaping Bunny Logo.
We are working with companies to help make shopping for animal-friendly
products easier and more trustworthy.
Who we are

International Partners 

To see the entire list of international groups supporting this effort, click here.

Take Action
Join the Leaping Bunny Program

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