By 1996, ‘cruelty-free’ shopping had become popular,
but it was also confusing, sometimes misleading, and
ultimately frustrating. Companies had begun designing
their own bunny logos, abiding by their own definition of
‘cruelty-free’ or ‘animal friendly’ without the participation
of animal protection groups.
In response, eight national animal protection groups banded
In response, eight national animal protection groups banded
together to form the Coalition for Consumer Information on
Cosmetics (CCIC). The CCIC promotes a single comprehensive
standard and an internationally recognized Leaping Bunny Logo.
We are working with companies to help make shopping for animal-friendly
products easier and more trustworthy.
No comments:
Post a Comment