The basic tenets of Animal Rights Strategy are the following:
* Nonhuman animals have moral rights and should never be subjected to human-inflicted suffering.
* Basic legal rights for animals are the primary goal of the animal rights movement.
* Where animals are known to be suffering from the failure of the animal-welfare system, demand that authorities act to remedy the situation.
* Educate about the ability of the welfare system to protect the animals.
* Animal rights are a matter of justice. Acting merely on compassion is insufficient to change the law.
* Campaign to change practices, policies, regulations and laws that promote and support animal exploitation with public funds.
* Work to eliminate the public-relations effort of government agencies and other publicly funded and subsidized entities.
Demand that public entities adhere to the principle of equal consideration of equal interests by strictly enforcing the Constitutional guarantees.
Peter Singer, who is said to be the founder of the Animal Rights Liberation movement, points out that "humans grant moral consideration to other humans not on the basis of intelligence but on the basis of their ability to experience suffering. Animals also experience suffering and excluding them is a form of discrimination known as "speciesism."